SBD Automotive & digital.auto to host ‘Towards the Habitat on Wheels’ at IAA Mobility!

At the event, Andrew and Andrea will be on the panel of ‘Towards the Habitat on Wheels’ – a joint presentation from SBD Automotive and digital.auto from Bosch – alongside Dietmar Rambau, the Vice President of Sales at Bosch China, and Dirk Slama, the Vice President of Bosch and Chairman of digital.auto. Together, the panel will offer a rich variety of insights into the Software Defined Vehicle, taking a deep dive into the SDV itself, alongside its current, future, and potential use cases, with further insight provided by our own market benchmark. The panel will also discuss the best practices for SDV organization and strategies, before taking questions from the audience. The session will then move towards an examination of the global and regional trends and differences surrounding the SDV, where the panel will investigate the relevant market requirements and current playing field of the SDV in the China and EU regions, and how it can support regional differentiation. A similar Q&A opportunity related to these topics will be offered for the session’s attendees.

For those attending IAA Mobility, the presentation will be held on September 5 between 3:00 PM and 4:00 PM CET in Hall B3 of the event’s Smart Mobility Space. The presentation will, likewise, be recorded on the day and offered for on-demand viewing to those not attending after September 8, when the event is set to conclude.

We look forward to seeing you at IAA Mobility 2023 and learning more about the latest movements within the mobility landscape!